Watch below as John attempts to think through business challenge that affects his business every year
John's company holds an annual dance festival. His low conference room rates are dependent on the attendees booking a minimum number of hotel rooms.
The hotel gives attendees a low rate, but still, they wait until the last minute to book - and that causes problems.
John is a legend in the dance world - not only for holding 9 Salsa world championships, but for also having one of the best minds in the industry
Still, when he tries to think through it on his own (as he has many times before), he simply ends up describing the problem
Then, watch him use the blocks and not solve the problem, but also discover an ingenious way to gain more profit!
His solution is simple: pay for all the rooms himself, at the hotel's low rates, then rent them back to attendees at a slightly higher rate when they book at the last minute
The video excerpt is from the final minute of his 8 minute session ... then he talks about the session